http://www.cleanitup.co.uk/smf/index.php?topic=5144.0It never ceases to amaze me how some window cleaners seem to be quite happy to accept that our trade is viewed in a 'rougueish' way. I discovered this when I complained about this news item.
This article, by 'Barry Beelzebub' was a syndicated item which originated with the Bristol daily news paper
Bristol Evening Post in December of 2004 and has by now pretty much ended up in most daily's around the UK.
I raised this subject when it was published, and wrote to the newspaper. In response, not only did they print my letter, but the person who wrote to 'Barry Beelzebub' in the first place wrote in again apologising for causing offense, and explaining why he'd wrote in. The reason he wrote in is below.
At the time, opinion was mixed as to whether it should just have been 'laughed off' as satire, or if the complaint was worthwhile.
I refuse to accept that window cleaners should just accept the image of the 'off-duty burglar' as humor. But, this is just my opinion, and as you'll see from the thread linked to above, some window cleaners thought I over-reacted and are happy to be thought of that way.
Ho hum!
-Philip
PS here's why the person wrote to Barry Beelzebub in the first place.
He was the facilities manager of an office building, and had been contacted by a window cleaner who uses a pole system. The letter from this window cleaner was full of spelling and gramatical mistakes, and referred to the "powerful and scientifically proven cleaning effect of ultra pure water, as used in medical labs".
Understandably, he though this was a hilarious claim and decided to try to find out some facts about it, and came across Ionic's website and the BWCA.
This holds a lesson for us.
Don't make ridiculous claims when contacting potential customers.This window cleaner had obviously tried to make WFP appear as technical as possible to the point of sounding like a con-man, and of course most people can see through made-up claims. WFP does need more explaining than conventional cleaning, but it isn't rocket science, and we shouldn't try to impress customers by pretending that it is somehow scientific and technical when it isn't!
Similarly, I have seen letters from window cleaners to customers urging them to contact "our sales department" when they are a sole-trader and the number given is a mobile. Also "Our poles will reach any height" Really? that must be how they're cleaning the Empire State Building these days then. What about the building manager who was contacted by a window cleaner a while back who'd said he'd invested "Over £20,000 on the latest Reach & Wash
tm equipment". When he turned up, the manager commented how it was difficult to imagine that a few 25 litre barrels in the back of a car had cost £20k.
Really, it does us no favours to try too hard to impress, and it can make us look ridiculous! Honesty is the best policy, and if you have got something worth shouting about, be subtle about it. Less is more, as they say.