Several years ago now..........
60,000 leaflets printed, and taken to the St Helens "Star" for distribution with the free paper.
The same 60,000 leaflets turned up 3 days later at Haydock Waste Paper.
They had the cheek to suggest that maybe the printer had done too many and was disposing of the excess (I have known the printer now for more than 20 years!)
If you are paying anyone to deliver leaflets, ALWAYS, ALWAYS BACK-CHECK. Go to the streets in question, knock on a few doors, leave them a leaflet before the distribution and check afterwards that the leaflet came as promised. Ideally, get existing customers to do this for you.
2 distributions in Southport.......... first distribution by "Visiter" free midweek newspaper....... everybody said "yes, leaflet came"...... result: loads of work for both myself and my wife's business which was advertised on the back of my leaflet.
Second distribution by a different newspaper (shall remain nameless as still in business)..... most people said "leaflet, what leaflet"....... result: b****r all enquiries.
No point printing leaflets to be put in the nearest bin.
Best people to do the job reliably are Royal Mail.