So FWC can we improve it? does it need improving? What benefits should it be offering to ad value to your business?
Here is an interesting story on the AUWC ( Association of United Window Cleaners ) US - read what happened curtsey of WCBO :
On february 1 of 2013, the AUWC finally closed its doors forever. In actuality the doors had been closed for some time but nobody noticed, so some- body figured they had better make an announcement and make it official.
The AUWC originally launched with a great start and good intentions in 2006 as the first ever non-profit window cleaning association focused on the routine residential window cleaner.
Things hummed along at a great pace until 2008. Then a massive conflict of interest occurred when the acting president accepted a position at a window cleaning supply house. The competitors of that supply house the president went to work for immediately felt a negative impact. Their forum accounts were altered and hundreds of their posts mysteriously disappeared. once this was exposed to the association members there was a mass exoduses and 80% of the membership left and headed for the greener pas- tures of the new WCR forum. The association was crippled and the death spiral began.
In 2009 a new board of directors was added in an attempt to undo the past mistakes and corruption, but they were never able to generate interest from the window cleaning community.
In early 2010 the AUWC suffered its final devastating blow when it was discovered that the treasurer stole every cent from the AUWC bank account. The few remaining members left at this point and it was later discovered that the stolen funds went to pay for a new billboard for the treasurer's window cleaning company.. oops
finally, in 2013 they officially decided to close the doors forever, citing a lack of member participation as the reason.
What could of prevented this do you think?