Paul,
There is nothing in them you wouldn't already know and believe me, plenty you wouldn't want to know. Like how long to clean a sofa, a cushion, the arms, most what I read what not realistic.
I was a Rainbow franchisee, the actual training for carpet cleaning was a mix of NCCA approced writings with bits from Chemspec, as it was their chemicals we used.
Marketing the carpet cleaning again, laughable if it wasn't so serious. 2 and 3 was leaflets either side and three in front when on a job. Believe me it was appalling. Letter templates that went on and on and on.
Marketing was pizz poor. I remember is 2008 just as I was leaving they spent 250k with yell. They thought by putting 6A's at the front of Rainbow it would put them on page one of carpet cleaning!! The tool who come up with that is still their marketing manager.
They spent christ knows how much sponsoring a car for the fiat stilo challenge. A rally car that never finished a stage.
They had golf days, one I remember was the Chuckle Brothers, problem was one of the Chuckles couldn't make it so they sent the other Chuckle Brother Brother.
Seriously I wish I was making it up. They didn't have a bloody clue. That is why now, they are dropping like flies. The insurance work is a busted flush, but they cannot market their original business because they are too far removed from it.
