If you live a high octane glamorous lifestyle like Chris does I can see people being interested in receiving automated messages on what he's doing and where he is, then to get it again on FB later. For the rest of us I can't help feeling customers would think who gives a fook.
Unfortunately I think some work is required and you need to give people something they might actually be interested in, and has something in it for them. Like offers from you and other services, useful information (links to blog), surveys, comps, local interest etc. All this takes time and effort.