I am usually pretty dubious about this type of organisation (the G of MC springs to mind and the way they have given their seal of approval away for a piece of silver) but the level of awareness here in the central south region is very high as they have been spending serious amounts of money on advertising with the itv region for over a year or more and they are the regional sponsors of the Cowboy Builders programme with dom and the delicious melinda.
I wanted to find out if customers had heard of CAT and kept asking my customers if they had heard of them and if they would use them and more than 50% had and would - thats a pretty high factor of recognition - as a result their recruitment rate has gone through the roof recently
They started in 1998 when the first member joined - they now have 9,876 members nationwide.
They had 709,000 website visitors in the past 30 days and 1.2 million average pageviews each month on
www.checkatrade.com plus there are 881,611 customer reviews published to date and they distribute 8.2 million Checkatrade directories every year - those figures come from their site admitedly but when you deal with a company you get a good idea of wethther they are for real or all smoke and mirrors - its easy to be cynical but I think (in this region) they actually will dominate this new sector - and I have tried rated.com (did not work for me) and am still a member of the Buy With Confidence scheme run by Tradinf Standards.
They send real people out to vet the new members and cheque your ID and take up customer refs etc - I think they could end up dominating the sector for trade referrals in the UK - I think it is a name we will all come to know over the coming years...