New builds are naff anyway, Barry. They tend to house occupants mortgaged to the hilt. In general I've rarely found new build customers good customers. There's the odd exception, but in general no.
Another thing with new builds too is that they're built on such a small footprint; parking and access are often problems too. Maybe not with all of them - they tend to build a range of houses from the large to the tiny on these new estates - but I tend to keep away from them.
Small villages are my favourite areas; not easy to get established, but when you are it tends to be a bit of a snowball effect when it comes to getting new customers. You get one-or-two, then after a few years you're upto four-or-five, and then it seems to pick up pace. More visibility and more customers to recommend you. Affluent people with small or no mortgages; they're the best; not new build customers.