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Paul McHugh

  • Posts: 95
Re: Groupon should I get on it !!
« Reply #20 on: February 25, 2013, 05:43:06 pm »
Hi Clinton as you know its not my deal done by a another (in my area ) last week
I'm still pondering, Can you negotiate with the giant Groupon.

Simon Moat

  • Posts: 167
Re: Groupon should I get on it !!
« Reply #21 on: February 25, 2013, 06:24:42 pm »
Hi Clinton as you know its not my deal done by a another (in my area ) last week
I'm still pondering, Can you negotiate with the giant Groupon.

Hi Paul, pretty sure the firm that put the offer out a predominately office cleaners and only cc as a side line.

Plenty of people i've spoken to are quiet, some really quiet, remember you are a new business and it will take time, i'd try google adwords if I were you, I bet someone on here will have a £50.00 voucher they'd pass your way, and you can opt out at any time.

Simon.

wynne jones

  • Posts: 2918
Re: Groupon should I get on it !!
« Reply #22 on: February 25, 2013, 06:29:22 pm »
I'm sure there was a couple of people who said their Groupon marketing was a very wise move about 6 months ago.

Who was it? Are they still using this strategy? Be interesting to hear from them.

It's not expensive, you just can't afford it.

Max Campbell

  • Posts: 143
Re: Groupon should I get on it !!
« Reply #23 on: February 25, 2013, 06:31:13 pm »
I'd rather walk out another 30,000 leaflets - 4,500 is just playing at it (sorry, not trying to be rude). Cutting price like that is just demoralising.

Craigp

  • Posts: 1272
Re: Groupon should I get on it !!
« Reply #24 on: February 25, 2013, 06:47:15 pm »
I recently did a 3 piece at £150. The customer told me two weeks prior they had someone in from a groupon offer of £29 for that they had a lounge, diner, hall and stairs done

The c/c'er that did it used a TM and told the customer he was at a loss and would only get £10 from groupon but thought he would build up a customer base from it.

Heres the thing, whys he got me there two weeks later doing the 3 piece for £150?

My guess is he had no confidence in the other c/c'er.

*Hector*

  • Posts: 9268
Re: Groupon should I get on it !!
« Reply #25 on: February 25, 2013, 07:31:59 pm »
I'm sure there was a couple of people who said their Groupon marketing was a very wise move about 6 months ago.

Who was it? Are they still using this strategy? Be interesting to hear from them.



T'wern't me... It near buggered me up completely.....
Everyday this forum slips further from God.  :'(

gwrightson

  • Posts: 3617
Re: Groupon should I get on it !!
« Reply #26 on: February 25, 2013, 07:52:40 pm »


Paul.


 not sure if your interested but i clean quite a few rugs in the goole area, minimum charge is £15 per item, for a straight forward small rug.   larger are cleaned by the sq ft. 

because it is a little out of my area i might consider passing it on if your interested ?  it goes mean picking them up from goole, how ever   their are usualy a number to do at once. 

I have done work in your area , Hemingbrough and selby , howden   and never really had a problem getting good price.

Geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

AshWhite

  • Posts: 3427
Re: Groupon should I get on it !!
« Reply #27 on: February 25, 2013, 09:18:37 pm »
I've got vouchers for £75 free when you top up £25 on Adwords (for new campaigns only). Let me know if you want one (or anyone else, for that matter).

Info@PageCrest.co.uk
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Simon Gerrard

  • Posts: 4405
Re: Groupon should I get on it !!
« Reply #28 on: February 26, 2013, 08:22:31 am »
I think you can fall into the mental trap of thinking, 'people won't pay xx price around here.' If you believe that you will never find the people that are willing to pay that price because part of your belief is that carpet cleaning is about price, but it is not - it is about quality. People looking for a professional company to do a quality job don't go to groupon or respond to cheap offers on leaflets and if that is where you go fishing for new customers, guess what you're going to catch?
So if you fill your diary with cheap jobs, even if it is a deliberate strategy to expand your customer base, you then encounter another truism, 'you can never get away from a low price,' because it was the price and not the quality that drew people to you in the first place and price that brought them back, if they come back.
So if you work cheap you still need to pay your bills and so to earn that sort of money you have to do lots more jobs at low prices which means doing them quick and doing them quick means quality suffers and soon cutting every corner in the book becomes a way of life.
There has to be another way...
Simon

Paul McHugh

  • Posts: 95
Re: Groupon should I get on it !!
« Reply #29 on: February 26, 2013, 12:07:34 pm »
Phew!!! Some great posts on this topic lads, As I said way back at the start it was a question I was asking and clearly apart from the just one or two, the consensus is give it a wide birth, I don't want to go over old ground again but will, the local journals only cover 18000 deliveries and that includes a lot of outlying areas.This is not Manchester or Surrey where you may have that on one estate,
  and Simon G I'm afraid I am embarrassed to say I have already crept into the pretty cheap jobs market just to get some work. Hey I'm not alone there is quite a few on this forum and other forums  that make out they will only do jobs for a certain figure but then they advertise far less, just a little bit of double standards and forum Bravado I think.
As for Groupon with me its a NO NO. But many thanks all for your advice and comments. Paul Mc  

jasonl

  • Posts: 3183
Re: Groupon should I get on it !!
« Reply #30 on: February 26, 2013, 02:56:52 pm »
 :D All these Groupon experts who have never done a Groupon deal , probably never spoken to a Groupon rep, or visited their vendor site.

To answer the questions asked .

Yes you can negotiate with Groupon ,  I was ready when the work came in , printed sheets detailing costs for extra work , stairs at £2 each equalled £26-30 on most jobs , upholstery at £20/ seating position on many jobs , fliers with the same offer ( but no groupon commission) a pile given to every customer , solutions spotter given away on every job , and 100% effort put into each job.


The key to getting the deal done is getting past and manipulating the Groupon compliance system.

They work on the basis of vendors offering massive discounts over normal retail prices, 70,80,90 % off  I had a quickie website built with high prices on it , effectively setting up a new cleaning company just for the purpose of Groupon , these prices were the ones used to calculate the Groupon discounts.  Compliance at their head office quickly passed the deal this way.

The small print must be firm and concise, some of my conditions were , no furniture , no rooms over 12m2 , no stairs , nothing over 2nd floor, etc , this removes most awkward/ time consuming jobs.

I did turn a profit , kept busy during a quiet time , and have retained some very good customers with large/multiple properties, including 2 lettings agents who send work my way every month. .

On the face of it , it does look like a suicide mission , but for me it was a lifeline.
I clean carpets
I dry Buildings

Simon Gerrard

  • Posts: 4405
Re: Groupon should I get on it !!
« Reply #31 on: February 26, 2013, 06:12:44 pm »
a few on this forum and other forums  that make out they will only do jobs for a certain figure but then they advertise far less, just a little bit of double standards and forum Bravado I think.

That is why you should take these claims with a pinch of salt and make your own decision ;)

CraigHaycock

  • Posts: 47
Re: Groupon should I get on it !!
« Reply #32 on: February 26, 2013, 06:20:10 pm »
I would sooner give 95% of my takings to Cancer Research or someone else, that way atleast I'd be helping others that actually deserve it. plus I would get atleast 5%

wynne jones

  • Posts: 2918
Re: Groupon should I get on it !!
« Reply #33 on: February 26, 2013, 06:46:44 pm »
:D All these Groupon experts who have never done a Groupon deal , probably never spoken to a Groupon rep, or visited their vendor site.

To answer the questions asked .

Yes you can negotiate with Groupon ,  I was ready when the work came in , printed sheets detailing costs for extra work , stairs at £2 each equalled £26-30 on most jobs , upholstery at £20/ seating position on many jobs , fliers with the same offer ( but no groupon commission) a pile given to every customer , solutions spotter given away on every job , and 100% effort put into each job.


The key to getting the deal done is getting past and manipulating the Groupon compliance system.

They work on the basis of vendors offering massive discounts over normal retail prices, 70,80,90 % off  I had a quickie website built with high prices on it , effectively setting up a new cleaning company just for the purpose of Groupon , these prices were the ones used to calculate the Groupon discounts.  Compliance at their head office quickly passed the deal this way.

The small print must be firm and concise, some of my conditions were , no furniture , no rooms over 12m2 , no stairs , nothing over 2nd floor, etc , this removes most awkward/ time consuming jobs.

I did turn a profit , kept busy during a quiet time , and have retained some very good customers with large/multiple properties, including 2 lettings agents who send work my way every month. .

On the face of it , it does look like a suicide mission , but for me it was a lifeline.

What I like about this best is you got one over on Groupon. I can see how with the right set up at the right time it worked out a good deal for you. I can imagine though most people caving in to the rep like many do with YP etc.
It's not expensive, you just can't afford it.

*Hector*

  • Posts: 9268
Re: Groupon should I get on it !!
« Reply #34 on: February 26, 2013, 06:50:11 pm »
a few on this forum and other forums  that make out they will only do jobs for a certain figure but then they advertise far less, just a little bit of double standards and forum Bravado I think.

That is why you should take these ALL MY claims with a pinch of salt and make your own decision ;)

Fixed it for you Simon  ;D ;D
Everyday this forum slips further from God.  :'(

Simon Gerrard

  • Posts: 4405
Re: Groupon should I get on it !!
« Reply #35 on: February 26, 2013, 07:21:26 pm »
Hector,
Gotcha, I don't make claims, especially not about money and if I had a good sales tactic, I'd keep it well and truly to myself and not broadcast it to my competitors. :)

*Hector*

  • Posts: 9268
Re: Groupon should I get on it !!
« Reply #36 on: February 26, 2013, 07:26:50 pm »
Hmmmmmm

are you sure that you are not from Yorkshire??

you could give Shaun a good run for his money on the tightfisted stakes  ;D ;D ;D
Everyday this forum slips further from God.  :'(

Simon Gerrard

  • Posts: 4405
Re: Groupon should I get on it !!
« Reply #37 on: February 26, 2013, 07:32:24 pm »
Hector,
I'm Scottish, that's way worse than being a Yorkshireman  ;D

*Hector*

  • Posts: 9268
Re: Groupon should I get on it !!
« Reply #38 on: February 26, 2013, 07:38:48 pm »
Hector,
I'm Scottish, that's way worse than being a Yorkshireman  ;D

 ;D ;D ;D
Everyday this forum slips further from God.  :'(

derek sharp

  • Posts: 28
Re: Groupon should I get on it !!
« Reply #39 on: February 27, 2013, 01:29:19 pm »
getting back to the groupon fiasco
surely its crazy to do any job for £11.34p
after deductions for diesel chemicals machine wear and tear and effort put into the job.
what would be the point ? you cant rely on upselling when you get there as the customer wants a cheap fix...