"Why most window cleaners will die broke."
Yes. The Concept2O marketers are at it again.
I probably will die broke but it's nothing to do with which machine I clean window with. The other reason I will probably die broke is because "being of sound mind, I spent it all while I was still alive."
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Apparently, this makes me a "poor" window cleaner (I assume "poor" in the financial sense rather than "poor" in the sense of work quality.
Whether or not someone agrees with the ethos of Concept2O, as a marketing tool, fear based marketing totally sucks IMO. A bit like the pension salesperson who paints a picture of a lonely old age in poverty and cold if you don't buy his brand of pension.
Personally, I hope I do die broke because it will mean that I leave nothing to anyone who hasn't worked for it. For me the challenge is not whether I die broke or not, the challenge is making sure I don't die too soon.