Simon,your advice to Phil is absolutely `spot on`.
This `thread`has been as good as any day spent
At a marketing and advertising course.
Phil`s always had problems on this `score`.
I personally think Phil has`nt got what it takes thru`
Perhaps no fault of his own.
I think he`s as well out of it if whats being written
Is anything to go by.
Lewis, Phil is at least ten times better than me when I started.
I genuinely used to feel physically sick when I had to try and get business (I came from a local gov't background and had never sold anything in
my life).
People on here are quick to suggest carpet cleaning training but the same applies to marketing training. I was lucky enough to meet David Jenkins of Fastrack fame, who convinced me that I could be a marketer if I really wanted.
I have well over a hundred copywriting / marketing books (which I have read). I was taught a few things by (allegedly) the UK's highest paid copywriter. I also spent a small fortune on internet marketing training with a top American marketer (much of which is now obsolete). In all, I reckon I have done the equivalent of two degrees in my spare time.
My point is that If I can do it anyone can. I've gone from having a horrible knotted feeling in my stomach just thinking about marketing to really enjoying it.
Phil, try these (buy as a pair on Amazon)..... "The Ultimate Marketing Plan" and "The Ultimate Sales Letter" by Dan Kennedy.
When you have finished those get "How to Sell at Prices Higher Than Your Competitors: The Complete Book on How to Make Your Prices Stick" by Larry Steinmetz