Would you care to share this info ? .............. I have heard it said that you work on ratios ?? ...... Ive always been a knock on the door type of person but now just going over to leaflets so any insight would be appreciated
Nothing secret about it. There are plenty of threads where I do discuss it.
The core is keeping track of what you do. If you just pop out and drop off a few leaflets you're working in the dark when calls come in.
I keep very accurate records of how many leaflets go out, by what method and where. Then when someone calls we always ask exactly where they heard of us. If it's a leaflet I know how it was delivered.
So, I know that overall, if I have 225 leaflets delivered solus (lots of posts on here about how I do this), I'll get a customer (not an enquiry, a customer). Doesn't matter if it's an area I've covered before, I'll still get 1 per 225.
If I have leaflets delivered with the local free rag, I get one customer for around 800 leaflets. However, those cost about a third as much to deliver as solus, so the cost isn't too far out. It's also a lot quicker and easier to do.
The numbers in anyone else's area will be different, so don't base anything on this set.
So, if I need, say 200 customers, 45,000 leaflets will do it.
I hope that answers what you were looking for.
Thanks,
Vin