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Paul H

  • Posts: 878
Adwords
« on: January 27, 2013, 04:21:16 pm »
Anyone use this?

If so worth it and what's the ins and outs of it?

Any hints and tips

Cheers

Mike #1

  • Posts: 4668
Re: Adwords
« Reply #1 on: January 27, 2013, 05:55:36 pm »
Hi Paul i think you can get so many weeks free if you sign up to a google account i have basic advert which keeps you add key words or phrases to help you keep at top of search engine .

Then they usually offer you something free might work for you because of your location . Mike

Paul H

  • Posts: 878
Re: Adwords
« Reply #2 on: January 27, 2013, 06:03:54 pm »
Hi Paul i think you can get so many weeks free if you sign up to a google account i have basic advert which keeps you add key words or phrases to help you keep at top of search engine .

Then they usually offer you something free might work for you because of your location . Mike

Cheers mike I have a google account looks easy enough to set up just wondering if it works someone was on here last week I think saying they have someone manage there's and set it up for £40 month or something but can't find the post \ thread now so thought I'd ask again

Re: Adwords
« Reply #3 on: January 27, 2013, 11:05:41 pm »
Will pay for itself many times over. My biggest tip is to set your keywords to 'exact match'. Have them on 'broad match' and you will lose a lot of money.  If you imagine the customer will google 'solar panel cleaning telford', have that as an exact match keyword. It will only show when someone types that in. On broad match, if they google 'oven cleaning Shrewsbury' my ad may well show again. They may click it and cost me 60p. But they will only be looking out of curiosity and not because they are serious about having their solar panels cleaned.  With Adwords, you don't want curious visitors, that's what organic listings are for. With Adwords, you want the exact buyers to hit your site.

Hope that makes sense and helps! :)

Paul H

  • Posts: 878
Re: Adwords
« Reply #4 on: January 28, 2013, 08:06:26 am »
Will pay for itself many times over. My biggest tip is to set your keywords to 'exact match'. Have them on 'broad match' and you will lose a lot of money.  If you imagine the customer will google 'solar panel cleaning telford', have that as an exact match keyword. It will only show when someone types that in. On broad match, if they google 'oven cleaning Shrewsbury' my ad may well show again. They may click it and cost me 60p. But they will only be looking out of curiosity and not because they are serious about having their solar panels cleaned.  With Adwords, you don't want curious visitors, that's what organic listings are for. With Adwords, you want the exact buyers to hit your site.

Hope that makes sense and helps! :)

spot on Steve cheers