I certainly havnt had 2000 new customers! less than a 1000. But people on here get caught up with that, its not important how many customers you have or gain the money is the important bit!
To take on my own leafleters would be impossible in terms of the volume we have done.
£20k was spent on printing and delivering leaflets nothing else.
Hi lee. Less than 1000 is still a bit vague. How many did you pick up? 10 is less than 1000!
20k is a shed load of money to spend on leaflets. For that kind of money, could you not employ a full time canvasser? I bet they would beat your 1000 estimate. If they canvassed for 300 days in a year, they would only need 3.4 customers a day and you hit 1000. That should be easy peasy. As most people will tell you, when it comes to canvassing, you can't beat door knocking. Offer 20k and I bet you will have a queue at your door all the way up the street. You could take your pick of folks! Fair play to ya though!
Hi Steve. The things you have said there are simply wrong IMO (dont be offended I just have alot of experience in this matter) Door knocking does not come close at all.
you have focused on the most unimportant number and thats how many customers you get. Yes 20k is alot but what If I told you the extra services we got in on top of regular customers (gutters, con roof, jetting, fascia and so on) total £14k meaning I actualy only spent 6k meaning customers are costing me less than £10 each (find a canvasser charging that! dont think so). what if I then told you our anual turnover increased by £80k. would you then think that was a good return for my £20k? I do. Infact any ROI withing 12 months is considered very good in the world of business. Door knocking simply cannot give that return at all. retention rates are terrible for door knocked customers and you simply cannot cover a big enough area.
You have very valid point Lee, but then again that depends on the way your leaflet is designed, I can see your leaflet design is very good and give you a fantastic result by the way you have described the return you are getting.
But there are thousands of companies out there that have a bad design and wont achieve the kind of result you have.
Design and marketing of any product is the key to great success.