DC, this site is a form of social media, it is basically a place where people exchange views and information.
The target audience here is people who clean windows, whether someone wants to ask for the best brush or wants to share a flyer design, it all boils down to a form of 'socialising'.
You hear a lot from people of my generation and above really getting irate at seeing people on the internet and facebook in particular. It is just their opinion and it is 100% valid....to them and to us who want to attract them as customers. If I have a customer slag off facebook and 'the younger generation' ad nausea, I don't disagree with them as that would be counter productive, I already have their attention and we have a conversation about it, always mindful that they are ALWAYS RIGHT, even when they are sort of wrong.
Bear in mind that this is all 'in my humble opinion' and counts for nought to anyone else in the real world, I am only speaking from my very limited experience.
How many companies, let alone window cleaners, had one of 'those fancy website thingies' 20 years ago?
Btw, today is the 20th anniversary of the very first ever text message being sent! I can't imagine anyone setting out in business in the now not knowing how to send a text, not a chance imho.
Th@ 1st eva txt message? 'merry christmas' very original.