........in whether you have certificates, been on courses, got insurance etc. When I used to go canvassing if someone said "No thanks, I've already got one", I would ask who it was, so I could build up a picture of who was working the area, and how carefully they had covered it. The number of people who didn't know their window cleaner's name (other than maybe a first name or nickname) far outstripped those who did. As for whether that window cleaner had insurance, had been on Health & Safety courses etc it had never occurred to them and this seemed to be true even for those who did know who their window cleaner was.
The only criteria they were interested in was that he should be reliable and do a reasonably good job and not cause any damage in the process.
I once mentioned that I had attended a course at the British Window Cleaning Academy - the custy fell about laughing, she was sure I was winding her up, after all, whoever heard of an "Academy" to teach people how to clean windows?
My point is that laudable, and even mandatory it may be to undertake these courses, acquire the certificates and obtain the insurance, the average domestic customer couldn't give a whatsit. It may be necessary, it may enhance your own feeling of self worth, you may even avoid killing yourself in some stupid accident but from the customer's point of view it makes no difference whatsoever and will do nothing to increase your customer base and the real value of your business.
DISCUSS.........
