[Katy Radcliffe]

For a domestic cleaning service...

I'm working on the copy for a flyer and I want to include an incentive/call to action.

I want to say "Call today for £20 off your first clean."

However, this only applies to the deep clean that starts off what will be an ongoing thing. There is no obligation for a client to have us come back, of course. If, for any reason, they feel like they don't want us back, I would only want to know why for purposes of improving the service. But, there is nothing that obligates someone to continue after that first deep clean.

The point is, I am seeking to add regular clients who will be repeat income and I want to give the "call to action" that will spur response. One-off deep cleans are not the bread-and-butter of the business and I would like to avoid discounting that service.

I think that a customer would be very angry if it in any way mislead or appeared to mislead and be "slick." So! How do I word it so that the client understands that this offer is for the first clean of many?

[Paul McHugh]

Hi katy
Not sure if this helps but what about "and a further  £15 to you   for any friend /neighbor/colleague who books
a clean with your recommendation.

cheers
Paul
   

[Katy Radcliffe]

Thanks! We do have a referral rewards scheme.