My ex wife is a web designer so i know how long it takes to get a good website made up, especially an e-commerce website.
What i also know is that you will have lost sales by NOT creating a page advertising the new range, even if it just gives a link to the companys that ARE selling your new pole range.
Its not hard to create a single additional page and a button as you have the templates already. Its just a case of copying and editing.
Suppose if you dont want to sell more poles then its not a problem.