Turnover = Vanity
Profit = Sanity
Cash = King
So not being clever but Turnover means sweet fanny adams! I sell one product at nearly £100 which nets me £6.21 per unit gross profit. I sold 487 of them in the last 12 months which was a Turnover of £48,188.65p inc VAT with a gross Profit of £3024.27 inc VAT. Then on the other end of the scale I sell another product for £22.99 of which I have sold 328 this year so turnover on that was £7540.72 but the profit was about the same as the product at nearly £100. So, had I done the same turnover on the 2nd product and sold a lot more the profit would have been £19000 + for the same turnover!
Essentially turnover means nothing, HMV & Jessops were turning over £Millions look where they are now!!!
Concentrate on providing a brilliant service, doing a superb job and making sure you are using the best products and best most efficient staff on everything you do. The turnover and profit will just come naturally!
Kev Martin
Marblelife Ltd
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