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Crystal-clear

  • Posts: 3029
Leafleting wat does my head in about it
« on: September 20, 2012, 04:41:08 pm »
so you drop 5000 leaflets (which i did recently) got 10 cleans i know for a fact if you knock on 5000 doors you gona get 350 cleans or more.

doesnt that figure of 4990 anoy any leaflet guys?
im sure at least 30% of that figure would most likley think about using us and half of those would most likly be cleaned but they just dont pick up the phone!

windiewasher

  • Posts: 4393
Re: leafleting wat does my head in about it
« Reply #1 on: September 20, 2012, 04:53:00 pm »
Totally agree with you.
Wish i had the drive to door knock.haven't door knocked in a year but i know its the best way to get lots of work.
Takings off all first cleans till march 7th 2014
October  total=  cleaned  extra per month
November = cleaned extra per month
Total £  so far.

Steve Sed

Re: leafleting wat does my head in about it
« Reply #2 on: September 20, 2012, 05:01:55 pm »
so you drop 5000 leaflets (which i did recently) got 10 cleans i know for a fact if you knock on 5000 doors you gona get 350 cleans or more.

doesnt that figure of 4990 anoy any leaflet guys?
im sure at least 30% of that figure would most likley think about using us and half of those would most likly be cleaned but they just dont pick up the phone!


To knock 5000 doors and get an answer would probably take 6 months full time door knocking.

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #3 on: September 20, 2012, 05:02:30 pm »
whats good about the majority of leaflet calls is you can charge properly for a first clean because they really do want it so it has its place for sure,but based on the amount of cleans you cant knock door knocking ;D

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #4 on: September 20, 2012, 05:08:03 pm »
so you drop 5000 leaflets (which i did recently) got 10 cleans i know for a fact if you knock on 5000 doors you gona get 350 cleans or more.

doesnt that figure of 4990 anoy any leaflet guys?
im sure at least 30% of that figure would most likley think about using us and half of those would most likly be cleaned but they just dont pick up the phone!


To knock 5000 doors and get an answer would probably take 6 months full time door knocking.

about 2 to 300+ doors a day for one person in an average area terraced semis etc
speak to about 50+ people? 1 in 5 get cleaned so 10 days 100 cleans and about 2000+ doors knocked i think i said 350+ take into acount better days dont think it will take more then a month. but that would be good going 6 days a week.

also you could do it faster with more man power.
hard work and lots of messing about and realisticly could go a couple of months
going home early and stuff dont forget its an anoying job...

robertphil

  • Posts: 1511
Re: leafleting wat does my head in about it
« Reply #5 on: September 20, 2012, 05:09:24 pm »
did you drop them yourself?  on a big drop of 5000 usually youd pick up 10 on the street who run outside after they get the leaflet and later at least 20 -30 more from the leaflets themselves.

sounds as if you probably have a duffer leaflet design / or are targetting the really obvious areas

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #6 on: September 20, 2012, 05:13:29 pm »
Hi rob no its a desent leaflet beeing going a few years now had my self a few designs to be honest im getting about 0.002 just under half a percent which possibly is a little under the normal rate i heard 0.005 if you are getting that kind of responce from leafleting then im moving to your area  ;D

Steve Sed

Re: leafleting wat does my head in about it
« Reply #7 on: September 20, 2012, 05:14:59 pm »
My leaflet return rate is down this year. Weather? Recession? Competition? Who knows.

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #8 on: September 20, 2012, 05:20:02 pm »
how much % approx are you getting steve?
or what would you expect from a 5k drop these days?

robertphil

  • Posts: 1511
Re: leafleting wat does my head in about it
« Reply #9 on: September 20, 2012, 05:26:16 pm »
where do you pitch your biz Crystal .    on a scale of 1 to 10 where 1 is a silly low price done by a oldtimer doley and 10 is Lord Worships snazzy big van cleaning service ,where are you?     
   this has a bearing on the response rate.   


have you personally delivered All 5000 ?  from my experience it would take ten seperate sessions of 500 to put em out

roundbuilder

Re: leafleting wat does my head in about it
« Reply #10 on: September 20, 2012, 05:26:55 pm »
so you drop 5000 leaflets (which i did recently) got 10 cleans i know for a fact if you knock on 5000 doors you gona get 350 cleans or more.

doesnt that figure of 4990 anoy any leaflet guys?
im sure at least 30% of that figure would most likley think about using us and half of those would most likly be cleaned but they just dont pick up the phone!


To knock 5000 doors and get an answer would probably take 6 months full time door knocking.

about 2 to 300+ doors a day for one person in an average area terraced semis etc
speak to about 50+ people? 1 in 5 get cleaned so 10 days 100 cleans and about 2000+ doors knocked i think i said 350+ take into acount better days dont think it will take more then a month. but that would be good going 6 days a week.

also you could do it faster with more man power.
hard work and lots of messing about and realisticly could go a couple of months
going home early and stuff dont forget its an anoying job...

Spot on that's how I work it out. You can't go wrong with good old fashion door knocking.

Steve Sed

Re: leafleting wat does my head in about it
« Reply #11 on: September 20, 2012, 05:32:48 pm »
how much % approx are you getting steve?
or what would you expect from a 5k drop these days?

I only leaflet myself when I am not busy. I don't monitor that closely to be honest, but I have definitely picked up less work this year from leafletting. I door knock sometimes around houses I am cleaning and when people are in the rate is quite good, but I hate the fact that I don't feel able to charge extra for the first clean when I knock.


Viktor

  • Posts: 229
Re: leafleting wat does my head in about it
« Reply #12 on: September 20, 2012, 05:48:21 pm »
Leaflets do work, but in different way of knocking.
I have leafleted an are 6 months ago. Around 2000-3000 leaflets dropped. A guy dropped them for me in 3 days.
I did not have a single job in the area I have leafleted before the drop
So what happened.
I had a response of about 0.002 in a first few weeks, but that did not stop just yet, I followed to pick up some jobs from recommendations of the ones I have cleaned and still get one or two odd calls from those leaflets.
Had to do some conservatory cleans, some gutter cleans out of those 2k-3k leaflets.
Today I have done one in that area from those leaflets, £200 clean.
SO all in all I have made my investment of leaflets at least 5 times and have 25-30 jobs out of those leaflets 6 months later.

 

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #13 on: September 20, 2012, 05:51:55 pm »
yea im guessing you cant beat it mick you just need to have the right mind set on the first cleans kinda just get em done then ask them if they want it regular

i used to quizz em not do some etc but end of the day you never really know what the customer wants untill you have their money in your hand ive had total moron customers on the door become golen and stick for years and raving "yea window cleaner great!" turn into total time wasters

just a massive numbers game !

whats the crack with your £5 boys you must be loving it

roundbuilder

Re: leafleting wat does my head in about it
« Reply #14 on: September 20, 2012, 07:18:20 pm »
I was going mad but not doing much at the mo as got far to ahead of myself. gonna hit again after new year, getting ready for it saving for new van and system for 2 men. All I'm doing canvas wise at mo is topping up short days or replacing crap customers or areas I don't want anymore.
Soon as new year starts I'm on it like a duck to water so watch out s London window cleaners I'm gonna hit your patch ;D ;D.

Crystal-clear

  • Posts: 3029
Re: leafleting wat does my head in about it
« Reply #15 on: September 20, 2012, 07:23:34 pm »
ahaha  ;D

Spruce

  • Posts: 8465
Re: leafleting wat does my head in about it
« Reply #16 on: September 20, 2012, 07:38:15 pm »
The motor trade have virtually stopped mass mailings - they used to have about a 4% success rate, but 8 years ago it was about 0.5% and not worth the cost.

Nowdays, I think they concentrate on telephone canvassing of old customers with a deal already planned out. (I wouldn't be surprised if we could replace that 56 plate Ford Fiesta with a 59 plate Fiesta top of the range model for the same monthly payments.) Talking directly to the customer is the best way forward these days.
Success is 1% inspiration, 98% perspiration and 2% attention to detail!

The older I get, the better I was ;)

DG Cleaning

  • Posts: 1726
Re: leafleting wat does my head in about it
« Reply #17 on: September 20, 2012, 09:30:21 pm »
so you drop 5000 leaflets (which i did recently) got 10 cleans i know for a fact if you knock on 5000 doors you gona get 350 cleans or more.

doesnt that figure of 4990 anoy any leaflet guys?
im sure at least 30% of that figure would most likley think about using us and half of those would most likly be cleaned but they just dont pick up the phone!


To knock 5000 doors and get an answer would probably take 6 months full time door knocking.

about 2 to 300+ doors a day for one person in an average area terraced semis etc
speak to about 50+ people? 1 in 5 get cleaned so 10 days 100 cleans and about 2000+ doors knocked i think i said 350+ take into acount better days dont think it will take more then a month. but that would be good going 6 days a week.

also you could do it faster with more man power.
hard work and lots of messing about and realisticly could go a couple of months
going home early and stuff dont forget its an anoying job...
1 in 5 people you talk to become a custy. Is that right? Seems like a large percentage.

Steve H

  • Posts: 334
Re: leafleting wat does my head in about it
« Reply #18 on: September 20, 2012, 10:56:00 pm »
i think a combination of leaflet dropping and a few door knock on the way round is the best policy. I'm from a sales background and so knocking doesnt bother me too much. You just have to set out an area, take some leaflets and knock if you see someone in. If you are presentable and polite you cant really do much harm.
Doing it this way gives you a break from just leaflet dropping (takes hours with sometimes a poor uptake) and also lets you have a break from knockinn as well - nopain no gain as they say!!  ;D
If you reach for the stars and only reach the moon, you will have acheived more than you thought you could.

john the cleaner

  • Posts: 119
Re: Leafleting wat does my head in about it
« Reply #19 on: September 21, 2012, 06:28:23 pm »
door knocked last sunday 2 hours 9 new jobs om the day 3 phoned up since all £10 jobs did on monday all paid no probs you cant beat knocking you see them they see you