ive replied to john regarding this, but will put the reply on here in case anyone else gets contacted by them " hi john, im ashamed to admit it but i used to be involved in support advertising, and thats what it is, your money for the ad supports the publication that only gets sent to the advertisers i.e. YOU! If you placed an ad with them, you will find all of a sudden you get contacted by every other publication in the land as they use each others publication as leads!! the biggest culprits for emergency services publications are in liverpool, and they do On the bell! stay well clear mate!! if i told you how much the rep gets paid per ad you would understand!!"