Simon
I don't know what the magic formula is on this or on any other work.
I have just started some work on two local industrial parks, for a national landlord, these are more industrial units but much the same.
They contacted me, I went over to have a look at them, put the price in and waited. Did both of them yesterday.
I would have thought the client will be looking for service providers that come up in search results, that have a decent website, show a front of being capable and have what they are looking for.
I think that what I did yesterday was a test to see how we did, other people had quoted and given sample areas but I got the work, whether I will get more work and on a larger scale will be determined by whether they are happy with the price and end product.
If you are talking about retail parks people like Burger King very rarely own the plot they are trading from but the management and wellbeing of the park will be down to a commercial landlord such as Kingsturge. Remember they aren't the owner, only a service provider, managing the site.
This is my first in with a PLC on this side of the business but I am confident that the work that we did on the Olympic Village would have had a say in us being asked.
Good luck
Rob