Andy,
In my humble opinion and for what its worth, you have to offer your members something that ensures it will directly benefit their busines however large or small it may be.
Apart from offering discounts, support and training (all of which can be sourced by other methods) there must be something that will make w/c 'buy into' your association as opposed to any other. Increasing revenues or making our companies credible would do it for me.
Opening a can of worms, again, I agree with Gaza. Having the 'other' logo plastered on vans, stationery ment nothing to potential customers who usually had not heard of them. If I were a consumer and wanted to employ a w/c and there WERE a licence that ment they had been vetted and approved by a fed/Ass/local council then I would use them in preference to another that had not.
The licencing scheme linked to your Ass would guarantee my application for membership if I thought I could get new clients from it and obtain credibility in the process. Anything short of that would not be much different to any other fed/ass so why the PWCA. ?
Very contrevertial I know and we have had many discussions on this forum always resulting in very strong opinions for and against a licensing system but you need to offer something 'more'.
Just a thought and given you have two scottish members traveliing down it might be worth a bit of your Agenda.
Have a productive meeting, Regards,
Sarah