Hi Tosh,
I always hate putting up prices, I don't tend to put mine up every year, but only becayse I really can't be a*sed with messing around with a 20p increase.
If my prices have to go up, then it is a minimum of 50p.
I don't increase evenly across the board, some accounts are well priced, others not so well, so I tend to increase those I have to.
If a domestic customer is out, I add on the invoice that the next time their price will be increasing by X amount, if they are in I just tell them straight. Before I do though I have always got to have it straight in my own head, I ask myself what would be my reaction should they cancel on me? If you are worried about losing the account, your price increase is either too big or unwarrented. If you know in your head that you are badly underpriced, or it merely deserves an increase, I find it easy to tell the customer.
Time to pick up the wife from work!
Ian