OBVIOUS BEGINNER ERRORS – MAYBE THIS WILL HELP SOMEONE OUTs
1. Getting leaflets printed too thin. At 80g they get crumpled when I put them thru the door.
Hi Northstar. Well done for your startup - sounds like it's going well.
Re the point I've highlighted, it is tricky to leaflet even with a heavier weight paper. Posties use a technique which is to jam the wedge of post into the letterbox and then push it through. Of course you can't do this with a leaflet.
The best way I've found is if you're right handed, lift the flap and then push your left hand all the way through so it lifts the other flap on the inside (hope this isn't sounding like anything it shouldn't so far
) Then with your right hand push your leaflet which is bent in half (not folded) through the gap. Even the lightest weight paper will go through like this without getting crumpled.
BUT beware. I have had my left hand bitten by a dog three times now. It's a risk I'm prepared to take but you may not be. If you hear a dog then just jam the leaflet in the letterbox