For any you guys buying flyers.. If your supplier adds vat or says the vat is included ask them for a reduction as you shouldnt pay vat on flyers....
VAT added is wrong yes.
But VAT "included", strictly speaking is correct. Thats because VAT is charged on printed stuff at the zero rate, this is NOT the same as being "exempt". Strictly speaking, vat IS charged, but at zero rate, so you couldn't ask for a reduction.
So a supplier can legitimately say VAT is "included" because it is charged at zero rate.
But they can't add it, your right about that. (Though they can add it to the delivery charges)