[Tom White]

I've just had a call from what is a big house (I asked) out in the sticks, with another two possible ones in the bag.

I asked the potential customer where he got my number from and he said my website! 

[Spruce]

Tosh

When I clicked on your website home page, there was nothing exciting to hold my attention. A picture is always welcome. You promote a family run business, so have a background photo of  "Worlass" with her new SLX cleaning a house.
I like the view of a picture taken at height looking down the pole to the operator. If you include a partial view of the van with both hose reels, you are upping your profile in the viewer's eye without them reading anything.

This is just my feeling what I would like to see. It doesn't mean that I have a clue what I am talking about though.

Spruce