sorry but i'm going to sound so negative but sure others will say if at some point if i don't. remember my points are from seeing the images online only and i'm sure it looks much better in real life
first thing i don't like about it is it's hard to see what you do. the 3 services are the most important part and they are the most smallest text and the one that blends in the most. you immediately notice the name then the numbers, but what do you do?
second thing to me is the name shoreshine hides the 3 images far too much, in particular the carpet cleaning image as there is poor contrast already in that image, then it doesn't help to have the writing on it so large.
when i first saw the van i thought you were some beach company. the name shoreshine on top of what looks like sand, then the ocean, then sand/cliffs is what i immediately thought.
with that said it looks great and you seem to really like it. i'm sure you'll get plenty of work from it