Dia,
You have just experienced the wholesaler conundrum at its best. Hoselok make their money by using retail outlets stocking their products for sale to end-users - us. However the problem that they have is that these outlets want a guarantee that the wholesaler will also not get involved in the retail sector, period.
Now, no manufacturer with half a brain would accept those terms as the retailer is generally not renowned for being loyal, and neither are they particularly interested in getting involved with any issues regarding after sales service that their customer may demand from the product they have purchased.
So the manufacturer will still reserve the right to deal direct with any customer who wishes to, but will not undercut the retail outlets price as that would be financial suicide on their part to do so. But retailers will only stock the fast movers so you will never find the wholesalers/manufacturer’s full range at any store.
You will often see and hear adverts promoting a product by the wholesaler, and at the end give a list of all the good stores you will find that product in, ie, B & Q, Focus etc. That helps to keep the retailers quiet.
Wholesalers and retailers are strange bedfellows.
Spruce