Yes got 6% return last time , which is good , it looks better on the printed page , it was written by a copywriter.
The headline DIRTY, SMELLY CARPETS?
Is in bold , the words , "dirty, smelly" poke out in the bottom of the window , which is designed to awaken peoples curiosity , and from the feedback recieved it was a factor in people opening the letter.
The letter to lettings agents has the bold headline "good commission to be made"
you can see the words "good commission" in the window , which obviously gets the lettings agents going