The answer to all of this is image. If you project the right image you will suceed .
Imagine this, you are a customer and you want your carpets cleaned. You phone two guys.
One turns up in a smart signwrittenvan. He is wearing smart work trousers and matching polo shirt with embroidered company logo. He is clean and smart.
The other guy turns up in beat up old estate car on his way home from a job. He is grubby, sweaty and is wearing old jeans with the knees out.
The second man may be a brilliant cleaner but I know who will get the job.
Image, Image Image. every time