Fitz, I apologise for having a bit of a pop at the content of one of your websites. I certainly didn't intend to make it personal.
As someone who generally charges lower prices than a lot of carpet cleaners I just get a little frustrated sometimes when I see people suggesting that all low price carpet cleaning is carried out by cowboys. It just doesn't help to dispel the myth that if something sounds too good to be true then it probably is. It's not always the case and some companies really do offer their customers some great deals.
You're right, there are some people out there who charge low rates and do a terrible job, but there are also those who charge lower rates and do a very good job. In fact, there are plenty of companies who charge very high prices and do an appalling job, such as Enterprise Cleaning.
I just don't think someone's pricing is necessarily an indication of the quality of their workmanship.
Anyway, the .co.uk website is great.