A Guild member is distinguished from the crowd by:
1. Simply caring enough about their business to investigate/join an industry association, something that 9 out of 10 shiners don't do.
2. All members insurance details are publicly viewable on the website.
3. Guild members agree to a "code of conduct" when they join.
4. They have a pretty logo on their stationary/websites/vans.
Ok,.. not the longest list in the world,.. but it will improve with time!
One further measure that has been suggested is that Guild members should have in place a "Ladder minimisation policy" (This can be enacted even for trad cleaners) for their company. Its a measure that would force each member to personally look into the appropriate regulations and consider them carefully before drafting up the document,.. and in the process we hope it would help reduce the number of accidents within our organisation.
If we decide to go ahead with this idea it will be optional to begin with,.. perhaps in a year or 2 it would form one of the requirements for membership.