[Wc Solutions]

i was thinking of branding each service we do.

bit like mcds name each burger ie big mac ...

so i was thinking of calling our window cleaning service - something like 'window cleaning 4 u'

and our conservatory valets - 'high definition conservatories'

yes not the best names but you get my point by now...

[kate1]

Yes, but like you say you would have to umbrella it under one company - quite a corporate image

[Wc Solutions]

my thinking behind it is - most customers dont remember your business name as years ago everyone just called the company after own name or something like that and it was harder to remeber than more modern names like blue monkey, rubber duck ....

so with branding each service with names/words that are more modern it will help ...

sorry if that isnt too clear

[Wc Solutions]

maybe a better example i just thought of is with orange, now each price plan/tarriff is named after animals dolphin....

with the hd idea it has two meanings - a modern word and a meaning within cleaning to

[kate1]

No Wc, I understand completely where your coming from.

Lot of marketing companies are doing the same.  Lot of names now associated with food or animals.

Thats only by observation.  I suppose it creates an image that you specify/have a different team within those particular fields, think you would have to ask somebody that is an expert in branding.

But I think what it would try and convey is that your specialists in each field that you operate in

[erithwc]

some of the biggest companys around used their own name eg. dyson, wilkinson & sainsburys
a company name is what you make it, my company name is erith window cleaning and as time goes on i will add other names to my company brand eg erith property matainance ect.

you need to be very careful that you don't confuse your customers

[Steve CM]

are you thinking of budgetting for thousands upon thousands for advertising?

For a small company you would have more benefit pushing a company name and your services.

If you had a advertising budget like mcdonalds etc then i'm sure you could push each name. Sometimes you can think to big. Just keep it simple and do it well and you should have enough work to make a good living

[kate1]

Yep do agree with Steve on that.

National basis could work.

But I do understand your thinking Wc

[Wc Solutions]

i was planning on just using dif names for the services under the company name ....

i totally see your points, its just something we are playing with ... same as brodex,gardiners... - they name each pole ... i know its not the same but we all still call them by the business name.

im not being very clear here as i know what i mean but im struggling to get my point across.

we already to very well and its just an idea we are playing around with - would have a budget for all of this.

i think by naming ach service it can get more interest ...

[kate1]

You are making yourself clear Wc, understand what your saying.

But on a regional rather than national basis, not sure.

But its dam good thinking.

[telboy]

Just carry on cleaning
dont make a mountain out of a mole hill
For Christ sake :

[Richy L]

I agree with teloy,
I dont think that idea suits the cleaning business.

[the bfg]

do you do Mcpatio cleans 

[kate1]

Sorry guys I disagree because Wc is thinking of a grander scheme of things.

[Richy L]

It is going over the top though really. Why do it?
What will be accomplished by it?

I know there is "The Price Group", but JV Price is going into completly different businesses.

If you use just one name   ...  "WC Solutions" - your name will be better known and people will be more likely to choose your company

[the bfg]

Kate.

I fully understand what you mean   but sometimes especially in this business you can over complicate things.

yes as window cleaners lots of us provide other services but not stand alone services,      buy just putting what services you offer on your website/flyer/ad /van  should be all you need to do.

[kate1]

Whether its implemented or not, I understand what Wc is saying.  Hes trying to create a corporate image.

Hes thinking about an idea and thinking it through.

Yes it would take a massive amount on the advertising front.  But initially I do understand his thinking.

Its corporate branding.

Example Richard Branson, Virgin flights, Virgin Mobile, Virgin broadband.  Hes separated everything out.

Would be exactly the same in cleaning terms.  Think of a name, for example "Luna" Luna guttering, Luna windows, Luna carpet cleaning. 

Its just a bigger picture

[the bfg]

if only Richard Branson did a marriage bureau..............  virgin brides 


would defo sign up for that 

[kate1]

Ha ha BFG

[Sunshine/Cleaning]

Whether its implemented or not, I understand what Wc is saying.  Hes trying to create a corporate image.

Hes thinking about an idea and thinking it through.

Yes it would take a massive amount on the advertising front.  But initially I do understand his thinking.

Its corporate branding.

Example Richard Branson, Virgin flights, Virgin Mobile, Virgin broadband.  Hes separated everything out.

Would be exactly the same in cleaning terms.  Think of a name, for example "Luna" Luna guttering, Luna windows, Luna carpet cleaning. 

Its just a bigger picture

What are the implications for the business, do they have to each have a different set of accounts etc.