I see there is a lot of interest in low moisture methods of carpet cleaning on this forum.
Therefore here are the primary benefits, as opposed to water extraction;
Benefits to the Customer & Carpet
- Rotary low moisture methods are proven to have a slower resoiling rate.
- There is virtually no risk of shrinkage, split seams or other damage with rotary LM methods.
- Carpets cleaned with Rotary LM methods are almost always more visually superior after cleaning, than HWE.
- LM solutions are generally more advanced and the technology leads HWE (ie... advanced colloids).
- Carpet are dry significantly faster with rotary LM methods than with HWE.
- Commercial businesses prefer LM rotary because the machinery is much much quieter.
- Most commercial grade carpet has very poor airflow, meaning HWE is not suitable or effective.
- Rotary LM methods are better for the environment; less water, more effective child-safe solutions available.
Benefits to the Operator
- A rotary LM business is MUCH more profitable that HWE; faster workflow, lower consumable costs.
- Less obtrusive equipment; can be operated from a smaller van.
- Say goodbye to your back problems when you move to rotary LM; wands are back killers.
- Rotary LM has marketing benefits that customers WANT; fast dry, safer for the carpet & the family.
- Much lower set up costs.
......it's not hard to see why so many CC'ers are getting more and more interested in these methods (I am not talking about VLM, Dry Compound Cleaning in any of the above, this is Rotary LM methods). The benefits far outweigh the disadvantages. A rotary can work in so many different places that a 50Kg water extraction machine can't.
The next time you're in a sweat, humping your beast into the van, consider the above points.
And now, will follow a torrent of abuse and conspiracy theories from the people who want to live in the past, the people who despise change, the people who are happy putting down extremely harmful, allergenic chemicals in rooms occupied by babies & children. Ignoring the vastly marketable benefits of rotary LM carpet cleaning, they cling on to a method of cleaning carpets that is long past it's peak. a method that the public are learning more about and becomming less tolerable of.
What would you like your business's marketing statement to be?
1. Deep clean; gorgous looking carpets,
2. Excellent stain removal,
3. Low resoiling rate,
4. Child & Pet friendly,
5. NO shrinkage, mold or mildew - Guaranteed,
5. DRY IN 1 HOUR - GUARANTEED,
or.....
1. Carpets steam cleaned (a complete misrepresentation as we all know)
2. Dry in 4 - 12 hours
3. In the event of shrinkage or other damage, we have public liability cover.
........ it's time to wake up. Even so called HWE hardliners who have verbally attacked and bullied those who dare to do things differently on this forum, are posting on an almost DAILY BASIS with questions about rotary LM methods....... they know it's the way forward and in the words of the Kylie song; they can't get it out of their minds.
It's time to wake up and smell the coffee ........... low moisture carpet cleaning is not just the future, it's the present. Fail to see that and all you prove is that your ego is more valuable to you than your business.