[Perfect Windows]

Brought over from another thread to try to stop the wholesale hijack of the old thread: http://www.cleanitup.co.uk/smf/index.php?topic=108543.0;all

How many custys do you expect to get from the 43000 leaflets?Also how much will it cost for the leaflets and how much to have delivered?

43,000 should bring in £16,000 of annual business for a total cost just above £2,000 (2/3 printing, 1/3 distribution) if it goes as well as previous drops.  I'll take those maths any time.

I'm also planning one for the start of November with gutter vac as the lead message as a decent revenue generator hopefully leading to customers who also want  their windows done regularly as a secondary benefit.

Vin

[Perfect Windows]

im thinking of trying simillar.
maybe 20k leaflets ive seen a6 double sided designed £210
ive seen a canvassing company offering £25 per 1000 delivered,i fell out with them 2 weeks ago when they were canvassing for me but might get them to deliver leaflets for me!also have a neighbour that delivers for a company would do them when he delivers leaflets for the other company,he gets £35 per 1000 so if i gave him £10 he would be happy!
£500 for 20k leaflets not bad i think!
i have delivered leaflets and not had much response to be honest but if i could do it cheap enough and only got 100 out of the 20k leaflets wouldnt be bad and more than pay for itself after first cleans!

How many custys do you expect to get from the 43000 leaflets?Also how much will it cost for the leaflets and how much to have delivered?

43,000 should bring in £16,000 of annual business for a total cost just above £2,000 (2/3 printing, 1/3 distribution) if it goes as well as previous drops.  I'll take those maths any time.

I'm also planning one for the start of November with gutter vac as the lead message as a decent revenue generator hopefully leading to customers who also want  their windows done regularly as a secondary benefit.

Vin

[Perfect Windows]

For me, one of the problems with smaller drops is that it's pretty tough to work out if and why they have been successful.

You'll hear people on here saying that they are dropping, say, 1000 leaflets.  Now, if you response rate is around 0.3-0.4%, then you're expecting three or four responses.  If you get zero responses, it might mean that your leaflet's failed or that you've had a typical random result.

Bung out 10,000 and you're going to end up in the range of 30-40 much more consistently, so you can begin to assess success.

For my second 43K drop in November, I'm planning on mixing two completely different leaflets so I can see which is more effective.  Without research work like that, I can't get better.  They'll both be as good as I can manage, but I expect that one will do better than the other; then I'll create a third one to compare with the better result, and so on.

Another benefit of that is that my second drop with a different type of leaflet may well pick up a customer who didn't respond to the first one.

Lee Pryor manages drops of 100K, which certainly gives you a good basis for assessing how good your results are.  My total catchment is the 56,000 owner occupied houses in Southampton, so that's my logical limit.  Again, though, one problem with the leaflet approach is that any distributor is goingto hit a bundle of properties out of my target type.

All good fun...now I just need somewhere to store 50,000 leaflets for a fortnight.

Vin

[Perfect Windows]

i have delivered leaflets and not had much response to be honest but if i could do it cheap enough and only got 100 out of the 20k leaflets wouldnt be bad and more than pay for itself after first cleans!

This is one of the problems with smaller drops.  Someone drops 1,000 at, say 10p each delivered, so £100.  They get three customers and declare it a failure.  Because the numbers are small, it looks like a bad decision.  (I regard three self-qualified customers for £100 as a bargain - compare that to paying a canvasser to give you leads of dubious quality for 3x clean price.)

Get the numbers up and it gets better.  Bigger drops are cheaper thanks to economies of scale, so mine's almost exactly 5p per leaflet delivered.  At the same response rates, I'm looking at less than the price of a single clean per customer gained.  Also, I get the buzz of the phone ringing itself off the hook for a month and the joy of (hopefully) 130-170 first cleans...

Vin

[Ian101]

How are they getting delivered

[bobby p]

who is going to drop all these for you ?


i had various women/girls do mine,(not on your scale!) and i gave them an average price to give if anybody asked them . i also found if they went leafletting for 3 hours maximum they did cover the ground better

[Perfect Windows]

who is going to drop all these for you ?


i had various women/girls do mine,(not on your scale!) and i gave them an average price to give if anybody asked them . i also found if they went leafletting for 3 hours maximum they did cover the ground better

They are going out with the local free paper, which is a first for me, so I have yet to see what that will do to the response rate.

Vin

[M Henderson]

The problem with JUST leaflet dropping is that the customers you get are going to be here there and everywhere.

But on the positive side, a big drop like that will give you a good idea of where the work to be had is. eg.- which area responds best.

I would then follow up those leaflets with door to door canvassing in the areas where you see the most interest.

[Perfect Windows]

The problem with JUST leaflet dropping is that the customers you get are going to be here there and everywhere.

But on the positive side, a big drop like that will give you a good idea of where the work to be had is. eg.- which area responds best.

I would then follow up those leaflets with door to door canvassing in the areas where you see the most interest.

Yes, you do end up with spread work at first.  Then people see you about (a lot, because you're covering some ground) and the gaps begin to fill.  Then add in some leafletting locally with a "we cleaned number xx today" or "we'll next be in the area on xx/yy/10" sticker on the leaflet and the gaps really do start to shrink.

Also, as you say, you get to see the areas that really do need attention, as they get the best response rate. 

Vin

[mci services]

would it not work out cheaper running an ad in the free paper that is being delivered with,

What I did find when I accidently posted flyers on the same day as the free paper that phone calls increased as people presumed they were posted together and I can only guess it sort of gives them belief that you are a legitimate company

[Perfect Windows]

would it not work out cheaper running an ad in the free paper that is being delivered with,

What I did find when I accidently posted flyers on the same day as the free paper that phone calls increased as people presumed they were posted together and I can only guess it sort of gives them belief that you are a legitimate company

Not sure about the benefits of advertising. I charge a .. er..  healthy price, so I like people to have been sold on my service at that price before they call, hence how upfront I am with my pricing.  The only ad I placed (couldn't fit in the pricing) just resulted in half a dozen calls that went the "How much??!!  You're kidding!" route.

I hadn't thought there might be benefits from going in with the free ads.  My fear was that I'd just end up in a big bundle in the bin, more than with a solo leaflet.  Sounds like your experience might be the opposite.  I'll know in a few weeks, I guess, but that's given me a tiny cause for optimism.

Vin

[Perfect Windows]

Well, dropped off 42,300 leaflets on Tuesday, all going out next Thurs/Fri/Sat.

I'd not realised what a volume that many leaflets would fill - I had to empty the tank or I'd have been well overweight.

Now all I need is a day or two clear to answer the phone; I'm always afraid that people will just hang up if they get an answering machine, so I'm trying to clear Friday next week and Monday and Tuesday the week after (at least the hours that the other half isn't in).

Vin

[Perfect Windows]

What a day!

30 new customer calls.  Scheduled the lot, but I reckon I'm going to be coming home on my knees for a couple of weeks with all those first cleans and that's before tomorrow's calls...

Big lesson learned: Do them in smaller drops.  This is utter madness.

Nice problem, though.

Vin

[Scrimble]

sounds like you have made a gamble that is paying off, wish i could get 30 calls a day

[darren clarke]

i put out 10000 and found it a waste of money,  know i pay my self to canvess, the money i would of used for flyer i keep and pay my self to take a day off work and go knocking,  find this is better for me, as i can do the areas i want

[Lee Pryor]

What a day!

30 new customer calls.  Scheduled the lot, but I reckon I'm going to be coming home on my knees for a couple of weeks with all those first cleans and that's before tomorrow's calls...

Big lesson learned: Do them in smaller drops.  This is utter madness.

Nice problem, though.

Vin

what an incredible result!!!!!!! you have beaten my personal best in a day which was 23 new customers. wow, im so pleased your getting the results vin

to those that are reading this, vin is fairly new to window cleaning, and right from the start has taken it on as a "business" not just a job, and has had the right atitude when it came to, equipment,service,price so on and so on. ive been going 7 years now and vin has reached the stage after just 6 months that took me 2 years to get to! His is certainly a business to keep your eye on. it takes balls to do that kind of marketing and a proper company to handle rapid growth, is there anyone else that has had more than 30 new customers IN ONE DAY!!!!??? my hat is off to you sir

[gewindows]

Uh, they were calls, not secured custards.

[Lee Pryor]

He says he has scheduled the lot.

[erithwc]

what was the total cost for leaflet delivery 
i was looking at the same thing but for the price very high with the local papers

[Perfect Windows]

Uh, they were calls, not secured custards.

Nope, they were all priced and given a first clean date.  Another half dozen need a visit to confirm pricing.

Lunch over. Off now to do MORE first cleans.  My arms are knackered.

Vin