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Ian_Giles

  • Posts: 2986
Water Fed Pole Explanation letter????
« on: September 15, 2005, 02:15:50 pm »
http://www.window-tools.com/cgi-bin/yabb/forum/admin/1126783683.html

I hope this link works, it is a link to Peter Fogwill's forum, Peter has posted this excellent letter for others to use that gives a super explanation to print onto a flyer  for new or existing customers.

So all you WFP users, new and old, check out the link and see what you think...

Regards,


Ian
Ian. ISM CLEANING SERVICES

Window Cleaner

  • Posts: 52
Re: Water Fed Pole Explanation letter????
« Reply #1 on: September 15, 2005, 02:18:28 pm »
Spot on ian, great letter, im sure this will help..

Regards
Rog
Crystal Clear Window Cleaning
A Business Bult on Recomendation

AuRavelling79

  • Posts: 25392
Re: Water Fed Pole Explanation letter????
« Reply #2 on: September 15, 2005, 05:27:38 pm »
Good ole Foggy! (Sorry Peter!) Top bloke!
It's a game of three halves!

Sarah Sarill

  • Posts: 1537
Re: Water Fed Pole Explanation letter????
« Reply #3 on: September 15, 2005, 06:52:00 pm »
Thanks Ian.

Have to say this is the best worded explanation letter I've come across to date.  Just modified mine which is sent out as a Newsletter.

I am currently in the process of putting together a quotation pack and have already received some great examples.  Do you know if Peter has one of these available ?

Sarill
Sarah

Ian_Giles

  • Posts: 2986
Re: Water Fed Pole Explanation letter????
« Reply #4 on: September 15, 2005, 07:19:20 pm »
Sarill,
Check out his forum, and look for the FAQ's, there may be something in there, as there is a dedicated WFP section you may get help there.
It isn't used anything like as much as this forum, but plenty there for us WFPers.

regards,

Ian
Ian. ISM CLEANING SERVICES

Sarah Sarill

  • Posts: 1537
Re: Water Fed Pole Explanation letter????
« Reply #5 on: September 15, 2005, 07:47:19 pm »
Thanks Ian,

Just registered too !!

The more brains that are available for picking the better eh !!!   PS: Just in case your wondering I havn't deserted - this forum has been too much help to me in setting up my wfp system and most of the guys are great posters.

Regards,

Sarill
Sarah

Re: Water Fed Pole Explanation letter????
« Reply #6 on: September 15, 2005, 07:50:56 pm »
I am educating myself on wfp as a necessary step forward.
The explanation letter is a good idea.
Just my opinion, but I think Point 5 is totally unnecessary and unprofessional.
I am being serious.  This is not a professional selling point, it just highlights negative PR that unprofessional w/cs have always had.  We may have a laugh every now and then between ourselves, but it is certainly not something I would highlight as a plus.
If I was discussing the advantages of upright vacuum cleaners in comparison with cylinder cleaners, I think I would sound crude and tacky if I said "This one is nice and heavy on the carpet, you won't be able to get this caught up yer skirt pullin' yer nickers down, like those long hoses could."  If you see what I mean.
If I get to promoting wfp which I hope to, I will remove Point 5.

Pj

Solo Cleaning

  • Posts: 71
Re: Water Fed Pole Explanation letter????
« Reply #7 on: September 15, 2005, 07:58:06 pm »

Quote from wfp leaflet

"5). Increased privacy. No more odd faces peering through your upstairs windows .No more embarrassing moments, believe me it does happen, but I will not go into detail. "

I agree in  the most part.
Pivacy is important to many and that point could be tacked on somewhere else in the leaflet.

But as you say there is no point in continuing the thought in the customers mind that we are all leacherous so and so's ;D

Just a thought

Re: Water Fed Pole Explanation letter????
« Reply #8 on: September 16, 2005, 08:16:57 am »
I do a much shorter bullet pointed leaflet/letter - when I did my main flyers the lass in the printer's told me my stuff was "very nice but they won't read it" and, though being a bit narked by her comments, I have to agree now.

A couple of things about the text are;
the privacy bit is right to point out but could be more vague - i.e. some people interpret privacy as not being looked at, others as not having their possessions looked at
I would be more positive about the HSE stuff - don't say what you cant do etc just say 'WFP keeps us at the forefront of safety legislation"



Red
.

Moderator David@stives

  • Posts: 8829
Re: Water Fed Pole Explanation letter????
« Reply #9 on: September 16, 2005, 03:37:35 pm »
http://www.window-tools.com/cgi-bin/yabb/forum/admin/1126783683.html

I hope this link works, it is a link to Peter Fogwill's forum, Peter has posted this excellent letter for others to use that gives a super explanation to print onto a flyer for new or existing customers.

So all you WFP users, new and old, check out the link and see what you think...

Regards,


Ian

That link is my very own modified version .which i modified from the bear.they must of got that from this site .so clean it  up SHOULD take the credit . i was honest where i got it from in its original form .

dont let other sites steel your glory .me i am not bothered .i am only stating this because there is a cleaning pros post .which states it is from boxhalls site .

i have now deleted item 5  (Good point Solo) for people who do not know how to do it  .send me a mail and i will send it to you .

and do what you wish with it. it is in ms office so it is easy to edit

dave

Ian_Giles

  • Posts: 2986
Re: Water Fed Pole Explanation letter????
« Reply #10 on: September 16, 2005, 06:22:05 pm »
I think that this letter (or an adapted version of it) should be used to educate any NEW customers and to inform your EXISTING ones what the system is all about.

It's not really suitable for an advertising flyer, there is too much detail, but once you have picked up a new account, it is an excellent way of giving full details without having to go through it over and over again.

Point 5 I think is fine, you might tweak it a little, but it is a good point nonetheless.
Perhaps you could adapt it slightly, but the privacy angle is a good one, I'm sure that Justin Ruggles used the point in one of his own flyers over 12 months ago.

There are the odd grammatical errors, and a typo or two, but I'm going to incorporate myself and print off a few copies to hand out to customers (new ones).
I've picked up a few this week, and it's a pain in the backside having to keep going over and over the WFP diatribe!!

Regards,


Ian
Ian. ISM CLEANING SERVICES

Moderator David@stives

  • Posts: 8829
Re: Water Fed Pole Explanation letter????
« Reply #11 on: September 16, 2005, 06:34:17 pm »
It was not meant to be flyer .it is an explaination letter ,my version has no mistakes it was fully spell checked cheeky.

The Water fed pole system

Your upstairs windows have been cleaned today using a method, which will soon be the industry standard. As a company wanting to be at the forefront of our industry, we have decided to invest in this technology which involves the use of telescopic poles and 100% pure water, which we filter through de-ionisation vessels.

We are embracing this technology for a number of reasons

1). Better cleaning results.  The major advantage of pure water is its desire to return to its impure state; hence its capacity to absorb large amounts of dirt from your windows .A word of warning this process involves brushing your windows clean with pure water.  As such they will be left wet and will need time to dry naturally. This may be a bit disconcerting at first, as obviously this is not what our customers are used to.

2). Health and safety.  Legislation being brought in from Europe will limit the use of ladders as temporary workstations. The law now states that ladders can only be used when all viable alternatives have been considered, and now waterfed pole systems are seen as a safer viable alternative and I don’t want to be held liable to prosecution for accidents to staff and customers. Accidents do happen (as I have fell off the ladder a couple of times myself) If we can do the job to a high standard whilst standing on the ground so much the better. Also we have been forced to pay increasingly higher public and employers liability insurance premiums, which is becoming unaffordable for the use of ladders, especially for staff. And ladders are no longer an option for my business

3). Environmentally friendly. Pure water only is used, eliminating the need for detergents and chemicals.

4). Reduced disturbance. No more dents in your lawn obviously we tried to minimise this aspect but sometimes the `old fashioned method` made it very difficult

5). Windows will stay cleaner .The absence of sticky soap residue means that dirt will find it harder to cling to your windows, hence your windows stay cleaner for longer.

Additional Benefits.

6). As your windows will be brushed clean almost unavoidably your frames will be cleaned at the same time

7). We can now reach with ease previously inaccessible aspects of your property. Third floor windows, conservatory roofs, windows above conservatory’s, that had to be previously left.

8). We can now clean all aspects of your property. Frames, all UPVC, panelling, canopies, guttering, fascias, garage doors etc.

Please note that over the space of two or three visits the process will `leach` all deposits from around the frames, resulting in an improved finish each time, until ultimately the finish will effectively be sterile. Please be patient if the initial visit is not perfect, as we have been forewarned by our suppliers that two or three visits can be necessary for maximum effect.

I hope this has covered everything, that’s it lots of increased benefits .Our aim continues to give a high level service. Please feel free to phone or discuss any part of the above or indeed any other aspect of our service. If you have any concerns about this new way of cleaning your windows please let me know and we will endeavour to alleviate your concerns.

Yours thankfully


 Window cleaning service


just copy and paste into whatever and modify to your liking 

     
http://homepage.ntlworld.com/lee.overton2/newsnight.htm


or download from this link 









Sarah Sarill

  • Posts: 1537
Re: Water Fed Pole Explanation letter????
« Reply #12 on: September 16, 2005, 06:47:22 pm »
This letter/flyer was discussed on a posting from Bazzy1999 on September 6th.  Its title was 'How do I tell them'.

My customers are far from thick but sometimes we get far too technical with the amount of detail we try to cram in.  My canvassing letter was criticised for exactly that reason and I when it was condensed it was far better. 

The language we use is also important and wil determine if they bother to read it to the end as well.

I chose to tell them in a Newsletter .  I think it's language if far more appropriate for the majority of residential customers, but still think davids and Peters drafts are great for commercial becuse of the upmarket way they are worded.

I have attached a copy for you all to see the difference.  At the end of the day, we all know our customers and which approach suits them best and as long as we are telling them in a way they can understand does it really matter.

Regards,

Sarill

PS:  Not sying its perfect but it does for me.
Sarah

Re: Water Fed Pole Explanation letter????
« Reply #13 on: September 16, 2005, 07:10:50 pm »
I don't mean it to be a flyer just that during prep of my flyers I took on board the tip about using fewer words and found that my wfp letter looked a bit better - each to their own of course -
It's always interesting to watch the customers faces when you give the verbal version of a letter - as a rule of thumb, the point at which their eyes glaze over is roughly the same place to stop typing ;)

I forgot to say - All the best David Aiii ;D

Sarah Sarill

  • Posts: 1537
Re: Water Fed Pole Explanation letter????
« Reply #14 on: September 16, 2005, 07:17:20 pm »
Davindo, I agree, hence my condensed, simply worded leaflet/newsletter/flyer.......

Post a copy of yours for us to see what worked for you.

People can then choose bits from each and we may end up with the perfect one.

Regards,

Sarill
Sarah

Re: Water Fed Pole Explanation letter????
« Reply #15 on: September 16, 2005, 07:35:53 pm »
Hi Sarill - this is the letter I did - I don't know how to link it so have just pasted it in.

Davindo CLeana letter Aug 05

This was my letter to a bunch of houses in one location


"Hi everyone at ******* - I just wanted to briefly mention the new cleaning system that I am using. It is called Water Fed Pole and uses pure water via a brush head to scrub window frames and glass.

It is much safer working from the ground compared to the often tricky job of using ladders and means that I am working to the highest Health and Safety standards.

It also means that your privacy is increased.

It does mean that I will no longer be able to do any external balcony work, however, as the balconies prevent the brush head reaching the glass.

The advantage for you is that your frames and glass are cleaned thoroughly.
I have noticed this method gets rid of cobwebs, insects, and their eggs.

The feedback from other customers is very good, and the consensus is that the glass looks cleaner and stays cleaner.

The first clean is not always guaranteed to rid the frames and glass of all impurities concealed in joints and behind seals, and can leave a ‘spotting’ effect on the glass.
This will go away after a couple of cleans.

Any queries just give me a call"




Moderator David@stives

  • Posts: 8829
Re: Water Fed Pole Explanation letter????
« Reply #16 on: September 16, 2005, 08:12:15 pm »
sorry i put the wrong link up earlier

http://homepage.ntlworld.com/lee.overton2/newsnight.htm