Fibre,
I feel there is a vacuum , where the aspirations of the industry to have a higher profile and be represented by a trade body are not being met.
It is easy to be critical of the NCCA and something I try to avoid but for example in our recently received local YP , ignoring the NCCA paid for advetisment(3 People), there are 40 paid for adds and of these 4 display the NCCA logo and 4 Proclean.
So 10% of carpet cleaners who advertise in my local YP , advertise being members of the NCCA.
It is hardly suprising that The NCCA profile is so low that i have been asked if i am a member once in 25 years.
The point I have made several times is that prior to the wider use of the internet , there was an inevitability about this BUT now a much higher profile could be achieved if a different mind set was adopted.
Cheers,
Doug