Hi all
I've been thinking of starting a PW business for a while now (patios, drives, decking etc) and in my head it sounds an ok and do-able idea (subject to commitment etc)
I've advertised in a local rag, placed some cards in a few local shops and currently designing a leaflet to distribute locally as well.
My confidence in this was growing until today!
The local rag that I advertised in goes to 37'000 homes and is jam-packed with adverts and little editorial plus my little advert.
The thing is there is at least 4-5 other adverts, either for gardening or patio laying etc that also offer a 'driveway type cleaning service too plus one advert purely for a pressure washing business.
I know I should be worried about this and I am and it's good to be aware of local competition, but i'm now starting to doubt my business because I'm potentially entering a part-saturated market.
So my questions/worries are:
Should I be worried about this? Is this the norm for this kind of business and if so, do I need to market myself differently in order to make some kind of success or just accept that there will always be competition and to man-up and plough onwards and upwards..
Apologies for long first post but have my pessimistic head on.
Thanks for reading
Ed (on the south coast)