[Nick W]

Hi all, these are the marketing methods that do and dont work from my experience so far in cleaning - any comments welcome:

-Google - search engine optimisations - works
-Google ad words - dont know if it works
-Telesales - does not work
-Word of mouth - should work when i have been around for longer
-Networking - does work

OK, what do other commercial cleaning firms think?

[martin19842]

hi there

i dont think your site has been indexed by google yet ??

or am i wrong?

have you verified the site with google??

regards

martin

[Nick W]

hi it has been indexed but is < 3 months old so not fully SEOed yet

http://www.kentcleaningsolutions.co.uk

[Colin Stokes]

I've said it on here before but I am not sure most agree.  We always find B2B email marketing to be most effective especially if you build your own lists and have inventive tag lines/good real offers.

[martin19842]

hi there

Nick, are you sure that this has been indexed, are you using google analytics, and tracking ??

with regard to b2b email, i must agree that is an effective and very cost effective way of communicating a message.

old fashioned cold calling, has worked very well for me recently in the form of accurate information gathering targetted to the types of places that you want to do business with.

this can then be followed up with telesales, this then starts to create the relationship with the prospective client and builds a history of communication, you also need to an accurate contact management system.

regards

martin

[garry22]

Martin,

It has been indexed (homepage anyway) but there's no cache date showing.

[martin19842]

hi there

yes i got that this morning, didnt appear to last night, might have been a typo on my part.

anyway back to marketing, 4 hours of cold calling today, great weather, and a positive day.

now need to key the data so that you know what they said and start to build the record of correspondence, all good stuff.

regards

martin

[Nick W]

Thank you for your input.

Cold calling - that is brave.

Email marketing - i have tried this but it did not work. Where do you get your lists from and what kind of special offers / email titles / tags do you recommend?

Google- so, does this work for you. I know google does work v well for some cleaning firms and i am hoping it will for me, once i have done some seo.

Nick

kentcleaningsolutions.co.uk

[martin19842]

hi there

cold calling -- business to business, -- it delivers fresh upto date information, and provides the info to allow you to build your database of potential clients, you can then also see the physical size of the property.  its really about communicating the message about the services that you can provice, it may not be needed now, but may at sometime in the future.

email marketing, does work, but it needs to be managed and consistent, again its about delivering the message, and getting the company name recognised so that when they need a service they are more likely to rign you than your competitors.

lists-- can be purchased, but creatintg your own is the best idea, they are the most accurate as you have either spoken to them or cold called them.

all of the above takes a whole lot of time, and must be done religiously, but in essence that is what sales is all about.

at the same time i totally agree that it is very difficult to run a small business, and undertake a formulated sales and marketing process involving some or all of the above.

large organisations have systems in place to monitor the CRM, and have programmes that can send automated emails, and prompt for follow ups, and then drive promotions.  smaller companies have to create those systems and processes so that the sales and marketing  processes can be worked thoroughly.

regards

martin