[Daria Taylor]

I hope you are well and got plenty of work on keeping you all busy,

Just thinking of doing ad words with Google, can anyone tell me what sort of replies they had and if it's worked well for them?

Any help really appreciated,

Dash t

[Nathanael Jones]

Look at the thread in the window cleaning section,... steer clear of adwords,.. the results rarely cover the costs.

[cleaning-team]

When we were in domestic cleaning Adwords was getting us about 12 new enquiries a week and generating probably 3 or 4 new customers a month. We were spending about £30 a month to get these so do the maths - worked brilliantly for us.

The trick with Adwords is to be VERY targetted - don't target "cleaning" but target "cleaning YOURTOWNNAME" for example and use exact match in the control panel to ensure your ad only comes up for that exact phrase. The other option is to target "cleaning" but only in your town which you can do via the control panel.

Both of these keeps down the competition level so lowers the cost per click and it is very targetted so a higher proportion of clicks you receive will be relevant therefore increasing your conversion rate. Also upload a fixed budget into Adwords and then when it runs out upload again - do NOT just enter your card details and let it keep taking money off as it needs to unless you are checking it every single day as I know someone who blew £7000 in a month doing that in the IT business as he targetted the word computer and was paying silly money per click plus getting thousands of clicks from all over the country including lots of areas he didn't even cover.

[Adam P]

adwords works, you just have to know how to make it work for you. if it didn't work why would there be people using it?

[Daria Taylor]

adwords works, you just have to know how to make it work for you. if it didn't work why would there be people using it?

do you use adwords?

dash t

[Adam P]

sure do. we don't bother with carpet cleaning and domestic regular cleans as it's not what we focus on and just let the jobs come in for free, but all other services we advertise on adwords and atm is the only way we really advertise so get pretty much 95% of our work from google at the moment.

[Daria Taylor]

sure do. we don't bother with carpet cleaning and domestic regular cleans as it's not what we focus on and just let the jobs come in for free, but all other services we advertise on adwords and atm is the only way we really advertise so get pretty much 95% of our work from google at the moment.

we get about 90% of our work from google at the moment, and we dont use adwords at all. We are quiet well optimised for things like end of tenancy, one offs etc and thats what i concentrated on rather than domestic cleaners or office cleaners as i think those are easier to target with traditional ways of advertising i.e leafleting, word of mouth aand i started going networking which i think will work in long term as people like to get to know you etc.

regards
dash t

[Adam P]

try adwords for just eot cleans so target keywords like moving house, deep clean etc, and see if it increases. also make sure you set the location of where your ads can appear so you don't waste money advertising to the whole country.

[martin19842]

hi there

i use adwords, im 2007 £1900 spend £80,000 revenue, and simliar in 2008.  so for me they work.

therfore if it works for you the use them.

regards

martin

[richywilts]

what sort of price per day do you set ur adwords too ive put mine too £5 per day is that way too low to get any sort of jobs from it?? what price would you suggest to get a steady stream of work??

[martin19842]

richy

if you set up google adwords, your report will tell you what level it suggests, and also if any particular word or phrase is under the amount that it needs to be listed.

it will also highlight if any word or phrase isa low search value, and therefore you can then delete it from your campaign,

ive had campaigns set up at £3.00 per day, but you can also set your account trigger the ads at sertain times of the day, and in certain geographical territory. 

but its also about monitoring it productively and changing budgets as and when required.

regards

martin

[Blast Off Stoke]

After submitting my site to 'google places / google maps' where they send you a verification pin via post,in with the pin was a voucher for £50 worth of google adwords.Although did take them about 6 weeks to send it, it may be worth a try and see if its a common thing and send you one .

[martin19842]

hi there

youve just reminded me, there are verious places to get free google advertsing vouchers, maybe worth searching on the net for pointers.

regards

martin

[richywilts]

martin do the keyword searches u input onto adwords have to correspond with keyword terms that are in ur website text as im having all my website optimised and website rearranged at moment so it may not really work too well as my search engine is pretty poor at present as i didnt write it for the webdesigner with seo in mind more just for the reader

[martin19842]

hi there

richy,

no when you set up adwords, you input into your adwords account the words or phrases that you want to trigger the display of your advert.

your report from adwords then displays all the stats for the individual words/phrases.

regards

martin

[Jon Tabbener]

when i used adwords i was getting clicks from all over - even though i set it so it would only cover 10 miles from my house  - if some did a search & included my town name my ad was showing - if there a way of stopping this?

Thanks

[cleaning-team]

when i used adwords i was getting clicks from all over - even though i set it so it would only cover 10 miles from my house  - if some did a search & included my town name my ad was showing - if there a way of stopping this?

Thanks

Use exact matches - if you just choose carpet cleaning london then anyone typing in London, carpet or cleaning will trigger your ad. If you choose [carpet cleaning London] i.e. within square brackets then it will only trigger for that exact phrase.

[Jon Tabbener]

i seem to get alot of sales calls & crap from outside my area because they are searching for say carpet cleaning cardiff to target all carpet cleaners in the area

[Adam P]

i didnt write it for the webdesigner with seo in mind more just for the reader

remember the search engine will be set to read sites just like a reader, as the results they want to give are for readers, not machines. designing your site with the reader in mind should give you the same if not better results on search engines

i seem to get alot of sales calls & crap from outside my area because they are searching for say carpet cleaning cardiff to target all carpet cleaners in the area

that happens, but it'll happen with all advertising, you'll pay for some to view your ad even though you don't want them, but it should pay off as it it'll be a minority. can't change that and have to accept the gain is worth it, which i can be with adwords if done right. it's the same with say leafleting, you'll be paying for a lot of houses that don't want your services, but a high enough amount will and it makes it worth it.

[Adam P]

when i used adwords i was getting clicks from all over - even though i set it so it would only cover 10 miles from my house  - if some did a search & included my town name my ad was showing - if there a way of stopping this?

Thanks

did you have more then one campaign and perhaps set the radius for one but not the other? it should only be approx 10 miles radius if that's what you set it as. how do you know that if someone in say usa searched "carpet cleaner (your town)" then they'd see your advert? perhaps you set the 10 mile radius but didn't delete the uk wide radius?