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marketting dry carpet cleaning
« on: May 11, 2010, 10:36:22 am »
Hi all'
I'm new on the forum and have been running a Bone-Dry franchise without much/any help for a little while now and to be honest , I'm struggling. My areas are away from my home (30 miles or so) I have a website that I'm pushing, parish mags, upstands, links with carpet fitters, letters sent out to old clients with offers etc etc but the phone is real quiet. The product is excellent. I clean Mohammed Al Fayeds jet carpets and he is real fussy so it cant be that bad !!! What am I doing wrong???????

Reno's Carpet Care

  • Posts: 19
Re: marketting dry carpet cleaning
« Reply #1 on: May 11, 2010, 04:42:23 pm »
Three sentences, promise to say to different strangers each and every day:

1.  Does your home have carpet?
2.  Here's my card (hand them one)
3.  Call me

If you are going door to door with coupons:

1.  Does your home have carpet?
2.  Here's a valuable coupon (hand them one)
3.  Give us a call

Point being be persistent, be consistent.  It takes time to build a business.  No one thing you are doing is a magic pill to cure the growing pains.
Member Very Low Moisture Carpet Cleaners Association
http://www.vlmcca.org

from edge2edge

  • Posts: 1507
Re: marketting dry carpet cleaning
« Reply #2 on: May 16, 2010, 08:27:31 am »
Adrian target Nurseries as the organic green selling point is key here.Very few carpets are as important as where you might have your child playing with other children(think of the accidents etc spillages).Sell the benefits to the manager that she can sell to her client/parents.I had my daughter in a nursery years ago and i paid loads of money so expected very high standards so this is just the territory you could get into.Regards Alan Turner(swindon).www.drycleancarpets.co.uk

derek west

Re: marketting dry carpet cleaning
« Reply #3 on: May 16, 2010, 09:27:23 am »
pay all that money for a franchise and once theyve got your money they leave you to it, disgraceful.

bet they promised loads with there amazing "sells itself" business.

i asked many questions to the big franchsers before going it alone, and none of there answers made logical sense.

you'd of been better off buying your own and pushing your own brand name. sorry my hindsight is not being much help but i'm no fan of franchisers as you can see from my rant.

when your not working, leaflet leaflet leaflet.

jasonl

  • Posts: 3183
Re: marketting dry carpet cleaning
« Reply #4 on: May 16, 2010, 12:28:47 pm »
I quoted against a Bone dry franchissee in Bournemouth last month  for a lounge ,HSL  I quoted 125.00   Bone dry quoted  225.00 , if your prices are the same  I suggest lowering them.
I clean carpets
I dry Buildings

from edge2edge

  • Posts: 1507
Re: marketting dry carpet cleaning
« Reply #5 on: May 16, 2010, 01:01:47 pm »
Jason thats quite often the case with DRY as it requires alot more product costs which quite often puts the client off.I have a www.drycleancarpets.co.uk website and quite often when people ring up for dry i explain the additional cost and lead them towards my truckmount clean.Only where there are allergy reasons do people say they are prepared to pay the extra.In reality people will wait and hour for their carpets to be dry rather than stump up another £100 or so.Makes sense really so always have a wet system as an alternative.Regards Alan(swindon)

Steve Barnett (Carpet Care Plus)

  • Posts: 1834
Re: marketting dry carpet cleaning
« Reply #6 on: May 16, 2010, 01:11:25 pm »
Adrian

Why don't you contact the other franchisees and see what's working for them ?
As Alan says though, if you want to cover all the bases then you will, at some point, need a HWE system.

clinton

Re: marketting dry carpet cleaning
« Reply #7 on: May 16, 2010, 06:18:18 pm »
Adrian

Wahts your average price for a lounge etc  ??? You dont have put it on here if you dont want just a thought if your to high priced..

derek west

Re: marketting dry carpet cleaning
« Reply #8 on: May 16, 2010, 06:24:39 pm »
did you get that job today clinton?

Mike Halliday

  • Posts: 11581
Re: marketting dry carpet cleaning
« Reply #9 on: May 16, 2010, 06:31:26 pm »
price has no relevance to his problem at all,  from  what i can see his phone isnt ringing. this has to do with his marketing not what he charges.

 I would say keep doing what you are doing but do it consistently, most carpet cleaners can reel off  a big list of marketing stuff they do but what they are honest to themselves they don't do it consistently..... day after day...... week after week.

I would certainly try and redress the travelling issue, you need to keep your work local.
Mike Halliday.  www.henryhalliday.co.uk