[Steve Chapman]

While i'm on a roll ( with my marketing spree  )

What sort of info should i include in my newsletter to my customers ?

To be honest i've never done one before and often thought they were a waste of time, but think its time i gave it a go.  i'm thinking only a page to start with, but needs to be something interesting for them !

Any ideas gratefully welcome, a sample would be even better 

regards
steve

[Paul Heath]

Have a look on our web site www.pjcleaning.biz..you will find a link on our "latest newsletter" for ideas

[Steve Chapman]

Thanks Paul, i will do that,

cheers
steve

[Joe H]

I get an error message when I click on the link on your website.  Anyone else have the problem??

[Paul Heath]

try puting PJ Cleaning in google or www.pjcleaning.biz....let me know if problem not resolved Joe 

[Paul Heath]

Just tried it myself and seems to be working 

[Steve Chapman]

working for me 

cheers
steve

[Colin Day]

That's very smart.... I have to say I like your logo, very eye catching.....

[Paul Heath]

Cherers Colin must say it has paid for itself many times over 

[Mike Halliday]

a newsletter content should be 65% nothing to do with carpet cleaning 20% slightly to do with carpet cleaning and 15% about your company and whats new.

make it look like a newspaper front page, just search google for interesting local information.

get a local company to put an offer on your newsletter, but they pay the postage charge

[Aquakleen Restoration Services]

Have a look on our web site www.pjcleaning.biz..you will find a link on our "latest newsletter" for ideas

Two redheads in the same building? How DO you cope Paul? John

[Paul Heath]

I'm having counciling twice a week ..

[Steve Chapman]

Mike, what's your thinking on 65% not to do with carpet cleaning, that's seems high to me on a newsletter from a carpet cleaner, and what about additional services, surely it makes sense to include these rather than random local interests ?

Steve

[derek west]

people arn't interested in carpet cleaning steve, it'll bore the pants off them, give them something interesting with a few boring bits about carpet cleaning in between. they may just read it then

ps.. our newsletter is called "affordable news" which is full of money saving tips, it also encourages people to email there own money saving tips for the next "affordable news"

[Steve. Taylor]

Derek got a money saving tip for your news letter hire a rug doctor and do your own carpets.

Only joking mate dont look at me like that think that your news letter is a great idea

[derek west]

Derek got a money saving tip for your news letter hire a rug doctor and do your own carpets.

Only joking mate dont look at me like that think that your news letter is a great idea

you've read it then

[Mike Halliday]

Steve, Dereks hit it on the head really people are not interested in carpet cleaning, so the hard thing is to get them to read it.

a newsletter is really just a sneaky way to keep your name in the customers head.

perhaps you can do the 65% with a subliminal advert for yourself 


I would include in a newsletter;

a.... did you know?.....

joke of the month

this week 20yrs ago

introduction to a local tradesmen ( who will pay your postage for the privilege of being on your
newsletter)

Born today in 1901..1902...1903 etc

make it interesting

[Steve Chapman]

Yeah can see your point now, been doing this too long i think and actually think people are interested     

Do you normally stagger sending it out or do en mass, as doing say a spring newsletter you've only got a short period of time ?
Steve

[Mike Halliday]

I'd do a rolling newsletter on a bi monthly basis, so every week you are sending out   newsletters,

but I have got to say I don't rate newsletters over any other mailing that you can send out, they are time consuming and expensive.

why not buy interesting postcards put them through your printer with a special offer

http://www.judges.co.uk/acatalog/stock-postcards.html

or send Xmas cards, Easter cards, Hanukkah cards  festival of light card summer solstice cards there is always a special occasion to send a card for..... and everybody loves receiving cards