Hi Darren,
Roy Harding charges quality prices; and his customer base is mostly rural type areas.
As Roy says (sorry if I miss-quote you, Roy, or give the wrong information or impression), the first place a new window cleaner hits is the estates. However you can charge much more in the small hamlets as they often find it harder to find a window cleaner.
Why not get a local area map, draw a ten mile radius from where you live and target every small villiage or clump of houses within it.
Remember to charge them far more though.
I'd do the above; but I'm far too busy cleaning houses on estates for far less than what Roy charges!
Also, there's not one single estate that I serve that doesn't have at least 2 to 5 other window cleaners working there, although I 'believe' I have a monopoly in one difficult area that other window cleaners have stayed clear of. But I do earn well there!
It also took me two years (I've only been going two-and-a-half years) to get to a 'comfortable' position where my books are full and I've got the luxury to drop stuff in favour of better paying work.
Welcome to the forum, Darren, don't be frightened to ask questions no matter how trivial you think they may sound.