With my previous sales and marketing experience I would say that if they relied on us as small businesses for their sales, they would long since have gone out of business. How many of us have their systems? A very small percentage I bet. Most of us will have cheaper systems or DIY - not as flash but just as good.
By targeting large organisations with better funding, they are looking after their own business future.
However, very little will be said in training courses about caring for the system. A training course is seen by most employees as a 'jolly', so most of what is said goes in one ear and out the other. At the end of a training course, a questionaire is usually handed out asking those attending what the best part of the course was that they had enjoyed. One person on a Bosch Power Tool training course I was involved with answered that it was the lunch.
What happens to on idle RO? Will it continue to produce pure water if its been stood for a few months? Will the system be kept warm in the winter to prevent it freezing up? Hardly. And then Ionics will have some replacement part orders before their customer finally works out that they can't get it to work and it was a waste of money. Nothing wrong with the system, just the application.
In the end the business will come back to you - it will just take time to work itself out and in the meantime Ionics (or anyone else doing it) will make a bit more profit.
They are merely capitalising on companies greed. Its called capitalism.
Spruce