seems you know what the guys are charging already - are you going to be better than them?,offering an extra? ,IF so ,then charge more
it is tuff out there at the moment, a lot of my customers are council and its challenging work, but if you offer a no- nonsense service and have a bit of charm ,you should be allrite .
i see a window guy sometimes ,who has a big clipboard he uses after each finishing each job, and big invoices - in my opinion that wont work for the average council house type , they want a laff .