when i left a window cleaning company many years ago all of there customers would complain about how late they were turning up - 2,3 or even 4 weeks late.
so when i went on my own i called myself clockwork cleaning service, with a moto of cleaning, regualr and reliable as clockwork.
helped in two ways - customers knew i wouldnt always be late for monthly cleans..... and helped me with not getting to many customers only wanting me every 3 months or worse.
but times change and now all companies have very small and catchy names.
i know i could just say ccs or clockwork cleaning but some customers didnt always see that i was a window cleaner with those names for some reason.