I have just bought a backpack from WCW, decided on a backpack as a low cost way to start up, but also bought a pole (albeit an 'entry' level pole) and some other bits, now I have to say if Gardiners had sold the backpack (at a similar price) I would probably have bought it from them, purely based on the good recommendations gardiners receive on this forum. I know I may only be one customer and not spending a lot of cash but if there are others out there wanting a backpack too, gardiners might loose out on sales of poles and other products as customers have to go somewhere else for the backpack and get their other equipment from that company while they are there!? That said if and when I want to get a decent pole I will probably buy it from gardiners, again based on the recommendations on here.