trouble i find with a lot of people advertising and saying it doesn't work is when they have horrible websites. i have had a few responses this week from advertising in local newspaper and found that they all went to my website first and then quoted/booked from there. i think people still do look in many places but they perhaps want a more "professional" site then often cleaning copmanies have.
i will be going on yell soon when money permits as all the paid for adverts link to horrible horrible websites with no real usp, so when a customer picks who to go with it's all just random, until of course i arrive
just paid to go on cleanersregister, ufindus, moreuk, and smilelocal. cost a fair amount at just over £600 for the year but again we are the only company now paying for the adverts that have a decent site.
honestly i think the best thing you can do is get a decent professional site and then advertising will be much more effective.
just my opinion of course and i have only been cleaning for myself since april this year.