When NASA began the launch of astronauts into space, they found out that the pens wouldn't work at 0 gravity (Ink won't flow down to the writing surface).
In order to solve this problem, they hired Andersen consulting(Accenture today). It took them one decade & 12 million dollars to develop a pen that worked at 0 gravity, upside down, under water, in practically any surface including crystals & in a temperature range from below freezing point to over 300°C.
Do you know what the Russians did?
They used a pencil.
This is a true story, which is a metaphor for life. Sometimes,
we are so caught up with being spectacular at solving a problem that we overlook the simplest & the most effective way.
"Intellectuals solve problems; geniuses prevent them."
Albert Einstein
