The New deal is run by the job centre, it is a govewrment backed scheme to get the long term unemployed back into work.
Not everyone who is unemeployed is a thug or layabout, there are some unemployed who cannot find work.
The layabouts and the thugs won't apply for work so you don't need to worry about them.
The best ones to look for are the older ones, they are more commited to working, because they normally have a family to look after.